MEMO strategy

This memo explains the strategy that I will apply to implement the communication situation of the case 5.AudienceThe audience for the message is the immediate superior, and therefore it is more effective to use memo to communicate with him or her. The reason is because memo is more formal and less personal than a garner or email. This is able to create the semblance of a valid handicraft concern based on data and studies as opposed to a letter, be it hand or type written, which conveys sentiments and passion and is not regarded as authoritative.PurposeThe general purpose of the message is to persuade. In bon ton to be able to do this effectively, it must be shown that there is a valid business concern that needs to be intercommunicate. The use of a memo, as mentioned earlier, gives the appearance of official remainder devoid of any feelings and sentiments, which are usu protagonist not considered when making business decisions.Associated essay Sample Memo for Company Team Build ingIn order to convince the superior, there is a need to downplay personal convictions while at the same time express this as a valid business concern that is normally addressed in day to day business matters. Therefore, memo is the most often utilize means of accomplishing this in any incorporate structure.ContentThe general tone that must be used in this memo is a formal business tone. The superior needs to understand the relevance of the matter in relation to business and company performance. This is why a business tone, which avoids conversational language, must be used.StructureFinally, since this will be addressed to a superior, the memo must avoid a direct and confrontational approach while maintaining its authoritativeness. Before beginning, a buffer can be used to improve the way the superior will handle the situation and perhaps be able to get the desired outcome. The first few sentences should already abstr litigate the problem that will be faced and the potential cos t, which helps get the bosss attention. By the end, it must be made clear to the boss what action must be taken. The memo must also take care as not to appear as if it is attacking the superior or soberly criticizing his decision and this can be achieved by adding a buffer at the beginning. ground on the analysis of this communication situation, I will use a memo as an effective medium to solve this case.To Brad Pitt, Executive DirectorFrom Hayeon Jung, Project HeadDate November 13, 2006Subject Extended Warranties and Sales fosteringWe have recently received news which may be vital to the profitability of our lengthened warranty gross sales and after a careful remove of our proposed actions regarding the sales training program for extended warranties, I believe that it may be in our best interests to come up with an alternative approach regarding this matter. Based on my studies, this has the potential to be very risky move for the company because of the lower sales of all co mpany products due to the anticipated consumer backlash to this market strategy.Business Week, a widely read business magazine, is publishing an article on extended warranties, and it makes specific mention of the fact that half of the warranty terms goes to the salesperson as a commission and that only 20 percent of the total amount customers pay for warranties eventually goes to product repair.Early failures are usually covered by manufacturers warranties, and the extended warranties we are selling are designed to cover that middle part of the life span. In other words, many extended warranties cover the period of time during which consumers are least likely to need them and offer no coverage when consumers need them most.While extended warranties present fat margins for the company, the resulting consumer backlash from this article could potentially reduce sales for all of the companys products.With the current sales training lined up, more aggressive merchandising for extende d warranties will send the wrong signal to the consumers. Furthermore, the potential threat of added media exposure caused by the article in Business Week could threaten the sales projections for the company.It is strongly recommended that the plan to continue the sales training be ceased. Doing so will reduce any overhead costs and training expenses that may be incurred from the implementation of the training program. Moreover, alternative marketing strategies such as using the Business Week article to the advantage of the company can be hypothesize instead of the sales training.I strongly believe that our company has a great future under your leadership as we continually explore slipway to strengthen the relationship between the customers and the company.Hayeon jungCustomer Service Manager